It's the S-System, the company's update to its pro-series medium format offering.

ENGADGET: Leica S-System hands-on (video)

Joly also gave a brief glimpse at future real estate plans: a series of smaller stores and medium-sized locations.

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Clearly the smartphone now has three segments: small screen, medium screen, and large screen. iPhone 5 is an example of a small screen, Samsung Galaxy SIII and Nokia Lumia series as well as BlackBerry Z10 are examples of medium screens, and Samsung Galaxy SIV and Samsung Note II are examples of large screens.

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