Anil Arjun, chief executive of Reliance MediaWorks, reckons ticket sales for the top five films in India grew by 250% between 2004 and 2008.

Reliance MediaWorks首席执行官阿尼尔-阿琼，估计2004年到2008年间，印度前五位的电影票房销量增长了250%。

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"Unless Nintendo comes up with really unique features, the PlayStation will just swell the market, " said Mediaworks' director Kozo Takahashi.

BBC: PlayStation site crashes

Videogame magazine publisher Mediaworks said nearly 90% of its readers voted for the PlayStation2 as their preferred choice in a questionnaire, while only 5% choosing rival Sega's Dreamcast.

BBC: PlayStation site crashes

No agencies have created ads yet that use the technology, but Nuance says mobile ad companies Millennial Media, Jumptap and Open Mediaworks have agreed to distribute the new ads to app developers.

FORBES: Nuance Pushes Mobile?Ads That Talk To?You