abstract:In communication studies or media studies, mediatization is a theory that argues that the media shapes and frames the processes and discourse of political communication as well as the society in which that communication takes place (Lilleker, 2008). In this framework, an important aspect of modernization is the development of media (Krotz 2008), beginning with a change in communication media and proceeding to subordination of the power of prevailing influential institutions (Hjarvard 2008, 7).