Website brand attitude is a mediating factor in relation of perceived ease of use, product information, website trust, currency influence website loyalty.
感知易用性、产品信息、网站信任、时效性对品牌忠诚影响是通过网站品牌态度这个中介变量来实现的。
参考来源 - 基于品牌态度的购物网站特征对品牌忠诚的影响·2,447,543篇论文数据,部分数据来源于NoteExpress
应用推荐