Search remains the primary objective. Wightman hopes social media ventures eventually will drive 25% of the traffic to the Virgin Atlantic web site.

搜索仍然是主要来源，可是Wightman希望社会媒体企业最终可以为大西洋维珍带来25%的访问量。

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As for the tech ventures, they must admit they need the media industry more than they like to think.

对于科技公司来说，他们需要承认自己需要媒体工业，而并不是他们通常想的那样。

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Hulu-style joint ventures are all the rage in media, too.

Hulu式的合资企业在媒体界也相当风靡。

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Sandy Climan, president of Entertainment Media Ventures, said new media is all about psychographics.

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Richard Yaffa, CEO of Media Ventures Group, is bullish on the series.

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Unlike most new media ventures, no venture capital is involved.

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