The report — compiled in partnership with Pricewaterhouse Coopers and the World advertising Research Centre — shows that online advertising currently accounts for 16% of media spending.

报告还显示当前网络广告已经占到媒体广告的16%。这份报告是由网络广告局、Pricewaterhouse Coopers和世界广告研究中心共同发布的。

youdao

And fundamentally speaking, a company or a brand must ensure they have authentic strength before spending more energy on social media marketing.

从根本上说，对于公司或品牌而言比花费精力进行社交媒体营销更重要的是实力。

youdao

While this might be technically relatively easy for someone who works in the media or IT industries, spending a lot of time online will be comparably more difficult for, say, a teacher or sales clerk.

在技术上而言这对那些在传媒或IT界工作的人会容易些，而对那些从事教师或销售员之类工作的人就相对困难些。

youdao

Media spending in the U.S. declined by 12.9% in 2009 as reported by Zenith media.

FORBES: Double-Dip Recession? Advertising Stocks Say So

"Online viewing was accounting for 20% of media consumption, but only 3% of media spending, " he recalls.

FORBES: Magazine Article

The dramatic increases in social media spending were universal across different business sectors: B2B-product, B2B-services, B2C-products, and B2C-services.

FORBES: Do Marketers Know What They Want From Social Media?