Is social media best used for customer acquisition, or for customer retention?

社交媒体最大的用处是获得顾客，还是维系顾客？

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Social media is essentially word of mouth and once you start facilitating that and customer conversations, you create a cycle of acquisition & retention.

社交媒体的本质是口碑。 一旦你开始用社交媒体得到便利，并且与客户交流，你就等于建立了一整套获得与维系系统。

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This solution can help organizations capture E-mail, instant messages, and attachments in any media format and convert them into appropriate formats for storage and indexing during retention periods.

这种解决方案可以帮助组织截获e - mail、即时消息以及任何媒体格式的附件，并将其转换成适当的格式进行存储和索引一段时间。

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In an attempt to dig deeper and plumb the multiple relationships between social media and reputation, employee retention, and transparency, BRANDfog, a social media and CSR consulting firm, launched a survey last week that promises to answer some of these questions.

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Socialware has launched a product called Voice to monitor the returns from social media by measuring leads and client retention.

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Europe's media companies hate the special restrictions that apply to media firms, but they lobby passionately for the retention of quotas on European content, which protect the products from imports.

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