The old media filters of print, TV and radio are losing their power to influence, as consumers begin to aggregate personal recommendation filters through blogs and social networking sites.

纸媒、广播、电视等等旧媒体失去了它们的影响力，因为消费者们开始在博客和社交网站上自行推介音乐作品。

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No traditional media organization would ever take her back or give her a good job recommendation.

没有传统媒体组织会再用她，或给她一份好的工作推荐信。

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If you want a deeper dive into media personalization, recommendation and suggestion engines, check out this panel I did last year.

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One area of the Internet that I think is suffering in the current climate of social media, targeted search, and recommendation engines, is the ability for people to find a website on their own.

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Influence is contextual: you might read this blog for insight on social media, but probably will not come here for a great restaurant recommendation in Portland.

FORBES: The Democratization of Social Influence