From media reality to subjective reality because an important question for the mass communication.

从媒介现实到受众现实是传播学的框架理论研究的重要课题。

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Some of these predictions have made it to the general public, social media, augmented reality, while others are slowly catching on.

一些预测已经成功融入到普通公众、社交媒体和增强现实中来，其他的预测也在慢慢迎头赶上。

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It's time the so-called local media opened its eyes to the new reality: Nothing is local anymore.

所谓的地方媒体是时候该面对新的现实了：没有东西再属于地方了。

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On the other hand a growing number of companies are deliberately engaging employees in the future of productivity and allowing them to contribute to its definition by bringing into the workplace their own inventive ideas for the use of advanced technologies like social media, augmented reality and gesture technologies.

FORBES: Techno-Despair and How to Solve It

But a mere 12 percent of those firms felt they were using social media effectively. 2013 should see this frustrating gap between social media hype and reality begin to close as new social technologies take root, companies institutionalize social practices and improved analytical tools show the real ROI on social investments.

FORBES: 5 Ways Social Media Will Change The Way You Work in 2013

But it should underscore how frequently media reporting and economic reality are often miles apart.

FORBES: Hiring . . . Chicken or Egg?