From basic theory to concrete practice, media management, as a new discipline, contains the concept of "rationality", "regularity" in "bureaucracy", and shows certain coupling.
媒介管理作为一门新兴学科，从理论基础到具体实践，都包含着“科层制”中“合理性”、“规则化”的观点，显示出一定的耦合性。
Based on above reasons, author presents a number of advices to perfect the theory and practice of media literacy education from university, society, media and college students.
为将传媒素养教育落到实处，作者从高校、社会、媒体以及大学生自身建设的角度提出了若干设想和建议，以期对传媒素养教育的理论研究和实践有所补益。
This paper will focus on the innovation of teaching of advertising under the new media environment from both of the theory and practice teaching.
本文试从广告理论教学、实践教学等具体的角度提出新媒介环境下广告教学的新思路。
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