Too many companies view marketing plans as little more than an exercise in where and when to buy media placement.
有太多企业仅仅把营销计划视作选择合适时段和场合购买媒介投放的一种活动。
Moreover, the food and beverage industry markets sugar- and fat-laden goods to kids directly—through commercials on television, product placement in movies and video games, and other media.
更有甚者,那些食品和饮料企业通过在电视上打广告,让他们的产品在电影,视频游戏和其他媒体中出镜,赤裸裸地将那些高糖和高脂肪的食品灌输进小孩的脑海里。
The region's successful local media firms show that there is also lots of money to be made from subscriptions, sponsorship and product placement.
阿拉伯地区当地传媒公司的成功案例显示,通过订阅服务、提供赞助以及植入式广告,也能够获取滚滚财源。
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