The function of mass media "agenda setting" is affected by many factors and the study of "agenda setting" theory enlightens the process of investigating mass media orientation.
大众传播媒体的“议程设置”作用会受到各种因素的影响;“议程设置”理论研究对我们详细考察传媒的舆论导向过程具有一定的启发意义。
With the disintegration of value system, the orientation of value has encountered new challenge for media.
在价值体系不断瓦解的当下,媒体的价值取向正面临新的挑战。
Therefore, the selecting activity of the audience is the starting point and the orientation of media marketing.
受众选择行为是媒介营销的导向和出发点。
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