As in restaurant, a brand or an organization must invest a little time and effort in the definition of a strategy for their presence on social media: objectives, budget and team.
Its objectives are media development, expanding access to finance, promoting the digital revolution through technology and innovation as well as creating a cadre of media leaders that share a commitment to advancing ethical and responsible journalism.
As organizations all around the world take stock of the achievements and outcomes of the implementation of the Beijing Declaration, UNESCO and its major international partners believe there is a need to emphasize the role of media to achieve the objectives of the Declaration.