Lauren Arvonio, a spokeswoman for Mindset Media, said sneakers were more likely to fly by the seat of their pants.

“思维”媒体公司的女发言人劳伦•阿芙尼奥说爱买运动鞋的人在毫无头绪的情况下，更倾向于自己摸索行事。

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Lauren Arvonio, a spokeswoman for Mindset Media, said sneaker buyers were more likely to fly by the seat of their pants.

“思维”媒体公司的女发言人劳伦？阿芙尼奥说，爱买运动鞋的人在毫无头绪的情况下，更倾向于自己想办法解决问题。

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The anti-Big Food narrative also conforms to the media mindset that every story must have a villain, the bigger and more pernicious the better.

FORBES: The Politics of Obesity: Here Comes the NGO -- Media -- Class Action Bar Complex

Far from media forming the mindset of the readers and viewers the various outlets chase the pre-formed opinions of the various possible audiences.

FORBES: Why So Many Articles About Apple: And What Does That Tell Us About Newspapers?

And though the profession of journalism has suffered in recent years, Handley told me during a recent interview at the New Media Expo that a dose of the journalistic mindset is exactly what marketers must embrace today to succeed.

FORBES: The Content Revolution: Why All Marketers Must Become Journalists