On the one hand, desertification is wechat business to the media content, for example, selling the mask wechat business should be like a "fashionable beauty makeup" since the media;

一方面是微商走向自媒体化做内容，例如，卖面膜微商应该像一个《时尚美妆》的自媒体；

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With only a touch of makeup, a pink cotton sweater and string of fake pearls, the lady with a warm smile says she can hardly remember the last time she spent a cent, foreign media reported.

据外媒报道，15年前，史维梅开始了为期12个月的“不花钱”实验，之后便长期过着不花分文的日子。上了点淡妆的史维梅，穿着粉色的棉质毛衣，脖子上带着一串假的珍珠项链。她微笑着说，几乎想不起来上次花钱是什么时候。

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First, you have to understand the makeup of Petraeus and what he thinks about working with the media.

FORBES: How David Petraeus Mastered the Media