Through the magic of social media and a legion of true believers, it reached a Lady Gaga-esque 52 million people in the first four days.

FORBES: Invisible Children's Real Achievement: There May Never Be Another Rwanda.

To get the word out, the Kaiser Family Foundation will launch an ambitious national media campaign that will include taped public service announcements by Magic Johnson, a one-time star of the Los Angeles Lakers turned inner-city entrepreneur, and Rebecca Lobo, one of the most high-profile players in the Women's National Basketball Association (WNBA).

CNN: Lauds efforts in California; offers aid to Navajos

Neil Smith, General Manager, Media Services, AOL, told me the ISP has leveraged the Network Magic platform to help reduce AOL's enormous call volume.

ENGADGET: The Family is the Network: Pure Networks' Network Magic wants to make things simple