First, it will become clear that your organization no longer controls your message online - so worrying about social media causing a lack of control is not worth fearing.

首先，你的组织不再控制你的在线信息，这一情况将非常明显——如此担心社会媒体导致失去控制的局面将不再有价值。

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Social media is a forum to engage and build relationships, so it shouldn't be used to deliver a non-stop commercial message.

大众媒体是一个参与和建立关系的论坛，所以它不应当被用来发送不间断的广告信息。

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First impressions are important on social media sites, and this page sends a clear message that CMU gets Facebook and is taking it seriously.

对社会化媒体的网站来说，第一印象非常重要，而且该页面传递出一个清晰的信息：CMU有Facebook页面，并且非常重视它。

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Your goal when dealing with the media is to communicate a message in the clearest and simplest manner possible, while at the same time building your reputation as a strong and forceful communicator.

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To craft a good media message, it is crucial to take your audience into consideration.

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Within these media, it is important that the message be extremely clear and concise.

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