That may be true, but that still does not tell us much about what happens across a whole generation of people when time spent on digital media grows.

那可能是真的，但那仍然不能告诉我们当人们花在数字媒体上的时间增长时，整个一代人会发生什么。

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New tools – social media, search and mobile – can only help with demand generation, he said.

他指出，新工具，如社区媒体、搜索和移动设备，只会有助于产生需求。

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A few decades ago, commentators predicted that the electronic age would create a postliterate generation as new forms of media eclipsed the written word.

几十年前，评论家们就预言电子时代会创造出“后读写”一代，新兴的传媒形式使文字书写黯然失色。

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In an interview with online magazine The Edge on Monday, Lanier talked about Apple and Google, and the future of media content generation.

FORBES: Lanier: Not Only Are You Not A Gadget, YouTube Won't Make You Rich

Expect to see Shakespeare throughout all forms of media in 2013 as a new generation of media consumer rediscovers the timeless literary treasures of William Shakespeare.

FORBES: The Bard is Back: Reinterpretations of Shakespeare Abound in Books, Film and TV Four Hundred Years After His Death

Did I mention that this media-savvy generation is also jaded and suspicious?

FORBES: What Millennials Want Most: A Career That Actually Matters