America has always had a big country's introspective tendencies, which are now being reinforced by the fragmentation of the media.

做为一个大国，美国一向有自我审视的传统，现今媒体的多元化无疑也使这种传统得以发扬。

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Fragmentation often occurs in environments that have a mix of media such as Ethernet and Token Ring.

分块常常发生在传输媒介混合在一起的环境中，比如兼有以太网和令牌环网的网络。

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"Segmentation", an advertising trend during the past two decades tied to fragmentation in the media, represents only a cosmetic change, thinks Mr Tobaccowala.

托巴科瓦拉先生(Rishad To baccowala)认为过去二十年的依靠媒体分割的广告发展趋势“细分”，只是一种表征变化。

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Media fragmentation will force marketers to target their messages to smaller, niche groups--online and in the real world.

FORBES: CMO Summit

Media fragmentation has led to not only an abundance of choices for consumers but an abundance of challenges for brands.

FORBES: All Broken Up About Media Fragmentation?

In a world of media fragmentation, social media ubiquity and mobile technology, content has risen to center stage as the focus of many marketing efforts.

FORBES: Content Creativity: Turning Point of View into Brand Equity