Now, on the technology side, what the Web has lacked in its determination to turn itself into a full-fledged media format is anybody who knew anything about media.

现在，从技术的角度上说，万维网在将自身转变为成熟媒体形式时所缺乏的是一个完全了解媒体的人。

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Through the use of media types, we can give the user agent the ability to choose the best understood format — whether it be Atom or RSS feeds or any other media format.

通过使用媒体类型，我们可以赋予用户代理选择最佳理解格式的能力——不管它是Atom还是rss提要，抑或是任何其它媒体格式。

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Each media format has their own different strengths and limitations in terms of the types of messages that can be recorded and displayed.

按照记录和显示信息的方式来看，每一种媒体格式都有自己的优点和局限。

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To think that mobile could kill off another media format would completely miss the benefit of mobile devices.

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Even if Blu-ray were to fail as a packaged media format (anything can happen), it would live on as a data storage format.

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Any media format that can be operated through the COMAND system can serve as a source: pictures or video from a smartphone, the internet, or from a hard drive.

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