This paper suggests that media field paradigm as a new approach worth our attention.
笔者认为,“媒介场”范式是一个值得注意的新视角。
They are absolutely in the media field now, because they are using the tools of media creation to learn and tell stories, and to make those stories available to a wide audience.
因为它们使用媒体常用的创作工具来调查和报道重要信息,比使那些重要信息能够被广大观众所了解到。
It is a must for the traditional Chinese media field to expedite a new route in its management. Brand management may positively affect the mutual progress of economic and social achievements.
中国媒介势必要走一条能将媒介经营有机融为一体的新路,媒介品牌化经营正可以促进并实现媒介经济效益与社会效益的良性互动。
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