Based on investigation and research, author believes current college students are lack of media literacy so that we should develop media literacy education as soon as possible.

通过调查研究，作者认为当代大学生的传媒素养处于一种比较严重的欠缺状态，应尽快在大学生中推行传媒素养教育。

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Digital Video; Principle of Cognition; Features of Media; Media Literacy Education.

数字短片；认识原则；媒介特性；媒介素养教育。

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Based on above reasons, author presents a number of advices to perfect the theory and practice of media literacy education from university, society, media and college students.

为将传媒素养教育落到实处，作者从高校、社会、媒体以及大学生自身建设的角度提出了若干设想和建议，以期对传媒素养教育的理论研究和实践有所补益。

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To this end, UNESCO will be promoting the inclusion of MIL in formal and non-formal education systems through its Model Media and Information Literacy Curriculum for Teacher Education, which will be released soon.

UNESCO: Communication and Information

The 2008 Functional Literacy, Education, and Mass Media Survey (FLEMMS) indicated the functional literacy among persons ages 10 to 64 was 88.7 per cent for girls and women and 84.2 per cent for boys and men.

UNESCO: Country Profile: Philippines

They discussed the introduction of media and information literacy into the education policy in Morocco, and the role of teachers and librarians in this process.

UNESCO: MEDIA SERVICES