Because of the media attention, people started calling, asking how to run a book drive, donating money.

由于媒体的关注，人们开始给我打电话，询问如何组织图书募捐和捐款。

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Currently, about 9% of Europeans watch live TV on their PCs and 4% record TV programs to a hard drive, either through a dedicated media PC or with a DVR.

目前有9%的欧洲人在PC上看电视节目，而又4%的人会把电视节目录制到硬盘上去，不是通过专门的媒体PC就是通过DVR。

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Media also help drive decision making.

媒体也会推动人们做出消费选择。

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Or to put it more directly, does social media drive offline behavior, whether it be a product purchase or pulling the lever in the voting booth?

FORBES: How Valuable Are Heavy Social Media Users, Anyway?

Today's Sony PS3 unveiling has opened up a world of questions regarding how Microsoft expects to maintain a competitive edge against a system that will supposedly have more than double the raw processing power, a next-gen media drive (Blu-ray, in this case), two-generation backwards compatibility, and even support for 1080p hi-def.

ENGADGET: & Joystiq's live coverage of Microsoft's Xbox 360 E3 event

Use Social Media To Drive Sales: You must develop creative, innovative ways to market yourself and what you do.

FORBES: Dream Job: How To Become A Luxury Travel Advisor