Other forms of mass media cost too much to product to risk reaching only a limited audience. Only one person.

对于其它形式的大众传媒来说，如果作品只能被很少的人看到，甚至少到只有一个人，要冒着这样的风险，制作成本就太高了。

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Analysing the ad-rate of network, the paper points out that the ad-rate is mainly related to cost of the utilized media, so the main part of pricing the network ads is web media cost.

本文通过对网络广告费用构成的分析，指出广告费用绝大部分由媒体使用费用构成，从而明确了网络广告的定价主体——网络媒体。

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S. movie studios in government and legal affairs, claims the illegal copying of movies and television shows on DVDs and other media cost them more than $6.1 billion in lost revenues in 2005.

该联合会称，非法将影视剧复制成DVD和其他媒介的行为使得美国电影业2005年的收入损失超过61亿美元。

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Media estimates indicate his leave of absence could cost the golf industry $591 million in losses.

VOA: standard.2009.12.16

This kind of instant advertising cost Tilted Media, the Illinois company that registered the site, nothing.

CNN: ASIANOW - TIME Asia | Asia Buzz: Great Balls of Fur

So how do the media describe this huge cost increase?

FORBES: I'm Shocked! ObamaCare Costs More Than Promised

This despite a boycott that drove advertisers from his radio show and reportedly cost Cumulus Media, one of radio station groups that airs it, millions in lost revenue.

FORBES: Why Rush Limbaugh Hasn't Been Hurt By the Boycott...Yet