Part Three: The plan of IMC strategy and Media choice.
第三部分,整合营销传播战略的制订与媒介分析。
The survey found that blogging and blog outreach was the most popular social media choice.
调查发现写博客以及博客推广是最流行的社会媒体选择。
By using evaluation instrument, the efficiency and effect of different media are compared and objective gist for media choice is provided for media planners.
通过评估工具的运用,比较媒体类别中具体媒体的效率与效果,为媒体策划人员进行具体媒体的选择提供客观依据。
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