There's a lesson in that for all of us in the media, for we must adapt to new technology, and not simply by putting the same old wine in new bottles.

Twitter给我们这些媒体从业人士也带来了启示，我们必需适应新的技术，而不是仅仅用新瓶装旧酒。

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There, in a working class neighborhood with public housing and many immigrants, Spanish media reported that champagne bottles were popping at the lottery office that sold many of the winning tickets.

CNN: Spain's massive lottery awards billions

There was a slight downturn in 2008 and 2009, attributed in part to a growing public campaign against bottled water and in part to the severe recession, but sales have resumed their upward climb as companies cut the price of bottles and launched an even more aggressive media and advertising blitz.

FORBES: The Blindingly Obvious Truth About Bottled Water