Indeed, his media advisor--a former editor of a prominent Asian newspaper--should've known better, doing a bit more advising for his free options than simply advising of his bank account details should the site ever take off.
An initiative by then Turner Broadcasting (parent company of CNN) employee, Edward Boateng, (now Managing Director of Global Media Alliance and senior advisor to Turner Broadcasting System), the CNN African Journalist of the Year was launched in 1995 to primarily encourage, promote and recognise excellence in African journalism.