GQM helps us build the framework for a measurement model by putting the initial focus on goals, the objectives that we want to achieve with metrics.

GQM帮助我们为管理模型建立框架，这是通过将最初的关注点放在我们想要实现的目标矩阵上实现的。

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This model offers a framework approach for marketing performance assessment research and firms to introduce marketing performance measurement system.

这种框架性的路径对于营销绩效评价的理论研究和企业中营销评价指标体系的构建都是十分必要的。

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