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But does that pragmatic approach leave Google vulnerable to an innovative start-up willing to risk its fate on building meaning-based search from scratch?
FORBES: Magazine Article
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Instead of focusing on real, meaning-based relevancy, they supplement their keyword-based algorithms by counting the number of links that lead to a page and factoring the page's popularity into its placement in search results.
FORBES: Magazine Article
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The exciting possibility of meaning-based advantages like these, according to Berkan and Pell, is that semantic algorithms won't just make keywordese obsolete--they could even become smart enough to pull searchers away from big players like Google and Yahoo!
FORBES: Magazine Article