This is apparently the reason McDonald's restricts the availability of its popular McRib—a marketing trick that has turned the pork sandwich into an object of obsession.

这显然是麦当劳限制供应其广受欢迎的 McRib 的原因——这一营销手段让猪肉三明治成为人们痴迷的产品。

youdao

Well, you might asked me why I didn't try the Pork burger over here, or even the so called 'McRib' burger.

嘻嘻，还有你可能会问为何没有试一试这里的猪肉汉堡？

youdao

And here is where our story takes an interesting twist: Seems the McRib was not born in the shape of its current pork patty.

说到这儿，有趣的问题来了：McRib一开始似乎并非像现在这样是以肉饼为馅儿料的。

youdao

Limiting your access to everything from the McRib to Maseratis helps to reset your cheerometer.

FORBES: From McRibs To Maseratis: The Power Of Limited Access

The McRib was a key contributor to a 4.8 percent increase in company sales in November 2010.

FORBES: From McRibs To Maseratis: The Power Of Limited Access

And for the record, he recommends the McRib over the Big Mac too.

FORBES: My Thoughts On Printers