abstract:The McGurk effect is a perceptual phenomenon that demonstrates an interaction between hearing and vision in speech perception. The illusion occurs when the auditory component of one sound is paired with the visual component of another sound, leading to the perception of a third sound.
Suchinteraction betweenareasis notable intheclassicMcGurkeffect, in which what oneseesinfluences what one hears. (Clickhere for a dramatic demonstration.)