Chris McCumber, the channel's evp, marketing, digital and brand strategy, said brands are looking for marketing extensions that take the brand's on-screen connection into more places.
该品牌营销、数字化与品牌战略副总裁Chris McCumber说，品牌正在寻找营销拓展的机会，希望将品牌的在线表现通过多种渠道展示出去。
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