The first was former Treasury Secretary William McAdoo.

VOA: special.2011.01.27

But what works in the West doesn't necessarily play in Peoria, according to McAdoo.

FORBES: Southwest Going Nowhere

Based on Southwest's first-quarter conference call, McAdoo said he was unsure management sees the seriousness of the problem.

FORBES: Magazine Article

The carrier has a well-known business model that, according to Prudential Equity analyst Bob McAdoo, doesn't always work.

FORBES: Southwest Going Nowhere