Indeed, that advantage may be enough to win a war.

CENTERFORSECURITYPOLICY: The strategic lessons of Stuxnet

When the big guns of retail wage war, shareholders may lose, but consumers win.

FORBES: Target Declares War On Online Competition

Some analysts believe that while Blu-Ray may be winning the battle with HD DVD to be the next generation DVD format, neither will win the war, since future consumers will probably choose to download their movies and transport them on memory disk.

FORBES: Magazine Article