Part of that informality includes brevity -- tweets have a maximum capacity of 140 characters, and Facebook statuses can only be a few lines -- and the possibility of inaccurate information.
The Lucasfilm acquisition follows Disney's very successful acquisitions of Pixar and Marvel, which demonstrated the company's unique ability to fully develop and expand the financial potential of high quality creative content with compelling characters and storytelling through the application of innovative technology and multiplatform distribution on a truly global basis to create maximum value.