This must be the greatest challenge of them all: maximizing measurable and equitable health gains at a time when budgets for health, nationally and internationally, are stagnant or shrinking.

在国家和国际卫生预算或停滞不前，或不断减少的时期，尽量取得明显的公平卫生成果最具挑战性。

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In the language of economics, promotion focus is all about maximizing gains and avoiding missed opportunities.

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