Times columnist and former Conservative MP MatthewParris says it is refreshing to hear politicians use language that has not been culled from a staff training manual.
As well as politicians, the campaign is backed by other high-profile figures, including singers Elton John and George Michael, and journalist and former Conservative MP MatthewParris.
Political commentator and former MP MatthewParris - whose marathon PB of 2:32:57 is still a House of Commons record - is not sure anybody could let their PB slip their mind.