In order to promote effective learning, ALTA gives every learner individual attention and uses a variety of real-life reading materials, including simplified newspaper articles, information leaflets on health and disaster preparedness, and food and medicine labels.

UNESCO: Adult Literacy Tutors Association (ALTA)

So often I read and reread whole paragraphs from trade articles, marketing materials, briefs or presentations that could have been written in half the words and which would be so much simpler without a layer of jargon.

FORBES: Marketing Made Simple

The other form, which also capitalizes on social media, involves putting materials on the web such as articles, press releases and the like that link back to a website.

FORBES: The Successor to Traditional SEO