Team names and names for proposed solutions that borrowed elements of online dating and matchmaking services said it all: Kar Match, eCarmony, Car Cupid and Car Match by Team Love-o-Matic.

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The site has harnessed the power of collaborative consumption to match available car seats with willing riders, efficiently and in real time, using a mobile app.

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And that gives it a timeless appeal that no other luxury car can match.

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