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masstige

  • n. 平价奢华
  • adj. 平价奢华的

英英释义

Masstige

  • abstract: Masstige is a marketing term meaning downward brand extension. The word is a portmanteau of the words mass and prestige and has been described as "prestige for the masses.

以上来源于: WordNet

 柯林斯英汉双解大词典 

masstige /mæˈstiːʒ/

  • 1. 

    N the impression of exclusivity in goods that are affordable for many people 平价奢华

  • 2. 

    ADJ (of goods) produced by a luxury brand but intended for the mass market (商品)平价奢华的

双语例句

  • Most masstige products go beyond basic cleansing and moisturizing.

    大多数平价奢华产品并不仅限于基础清洁保湿

    youdao

  • To justify the higher prices, many so-called masstige products claim to offer solutions to specific problems.

    为了让高价显得合理,许多所谓平价奢华产品声称能为特殊问题提供解决方案

    youdao

  • For now Shiseido remains tight-lipped about its mass market strategy, including whether it will have one or severalmasstigebrands and the overall concept.

    眼下资生堂大众市场战略守口如瓶,包括公司推出一个还是多个‘大众名牌'品牌以及整体概念为何?

    youdao

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