Collectively, these businesses design, produce and sell greeting cards and other related products, such as gift bags and party supplies, through numerous distribution channels, including mass merchandisers, drug store chains, discount retailers, card and gift retailers, and supermarkets.
The beauty of oversized format bottles is that they are fun and festive in their own right, the kind of thing you are only opening for company or celebrations, and the wine itself hardly matters, with the exception of some mass-produced warehouse store or budget wines that are occasionally sold in magnums.