The internet is making news more participatory, social and diverse, reviving the discursive characteristics of the era before the mass media.

互联网使新闻更具参与性、社会性和多样性，恢复了大众媒体出现之前那个时代的散漫特征。

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We will strongly support social programs in literature, art, radio and television, film, mass media, and publishing.

繁荣文学艺术、广播影视、新闻出版事业。

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Mass media are necessary tools for the "centre" and "authority" to maintain the social order or reduce the uncertainties.

而大众媒介则是“中心”或“权威”维持社会秩序或者说减少不确定性的必不可少的工具。

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Instead of mass media it is social media.

FORBES: Is Social Media Becoming a Vast Wasteland?

Visibility on social channels has provided business leaders with the opportunity to directly engage with the market when they have to address the inevitable complaints, challenges and negative comments that mass market users of social media tend to throw at a company.

FORBES: Social Media in the C-Suite

How consumers obtain information on products and services is moving from traditional advertsing and PR (public relations) focused through mass media to networks with common interests in social media.

FORBES: Compete to Win, Don't Play "Catch Up" - Colgate's Big Opportunity