It could be useful to denote things such as the sun's mass (2.2 hellatons) and energy output (approximately 0.4 hellawatts).

ECONOMIST: Scientists measure a few yoctonewtons for the first time

As part of The EV Project, the largest rollout of EV infrastructure in history, ECOtality will monitor the energy usage and output of charging stations, to determine a viable method for mass adoption of electric vehicles and empower the smart grid.

ENGADGET: ECOtality teams with Sprint to connect Blink EV charging network

It is neither a mass-producer nor a true niche player, since it roughly doubled its output on acquiring Rover.

ECONOMIST: The maverick of Munich