The Internet has greatly increased the possibilities for mass customisation.

互联网的出现使得大规模定制的可能性大大增加。

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Companies that have difficulties introducing mass customisation tend to have them on two counts.

有两个因素造成公司引进大规模定制系统存在困难。

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Mass production could, in short, give way to mass customisation for all kinds of products, from shoes to spectacles to kitchenware.

简而言之，所有产品从鞋子到眼镜到厨具的大规模生产都将让位于大规模定制。

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To succeed in mass customisation, firms must change more than just the order in which things are assembled.

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There is a danger that mass customisation becomes so popular that it detracts customers from more profitable sales.

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But Dell also shows that when you get mass customisation to work, some remarkable things start to happen.

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