Again the holy grail always used to be mass approach, a TV AD that everyone saw and then a site that everyone knew.

广告里最神圣的总是习惯大规模的做法，一则电视广告，大家看到，然后一个网站，每个人都知道。

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Often some sort of competency center is a good approach to building a critical mass of the appropriate skills.

某种形式的能力认证中心通常是建立大量急需合适技能的好途径。

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The classic pioneers of this approach are the online bookseller or travel agent: with the mass appeal of a major retailer, they can also offer a personalised service.

此种理论的优秀先驱是在线书商和旅行社：随着主零售店的广泛吸引力，他们也可以提供个性化的服务。

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Having observed the mass-hiring approach at his own alma mater, University of Pennsylvania's Wharton School, Ryan Frankel, chief executive of New York translation company VerbalizeIt Inc.

WSJ: In Job Hunt, B-Schools Play Matchmaker

The ability to share data about customers, and to take an aggregated mass-customisation approach, is growing fast, though constrained by the need to reassure consumers over privacy.

ECONOMIST: Death by 1,000 clicks

Despite that, some farmers, and many outside the industry believe that mass slaughter was the wrong approach.

BBC: Q&A: Why not vaccinate?