"The Chinese need a Sony: a company that will stand for high quality, that will produce incredible amounts of innovation, " says Martyn Straw, president of brand consultancy Interbrand in New York.

FORBES: The Challenge From China

"The Chinese need a Sony: a company that will stand for high quality, that will produce incredible amounts of innovation, " says Martyn Straw, the president of Interbrand, a brand consultancy in New York.

FORBES: The long march to marketing