In addition to chocolate and candy, Mars also owns consumer and pet food brands such as Uncle Ben's Rice and Pedigree.

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Or that Racine, Wis. boasts SC Johnson and that Tacoma, Wash. lays claim to where, in 1911, Frank and Ethel Mars began making buttercream candy and later chocolate out of their kitchen.

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In that piece, NPR interviewed John Connolly, chief operating officer at Kinetic North America, on how he helps big companies like movie studio Warner Brothers and candy maker Mars find the best spots on which to place outdoor advertisements.

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