We all know that most wine in restaurants is over-priced: a markup of 200 percent on cost is considered normal.

我们都知道饭店中大部分葡萄酒标价过高：在成本价上涨200％被认为是正常的。

《柯林斯英汉双解大词典》

After all this, designers and retailers say the typical retail markup on all fashion items, including jeans, ranges from 2.2 to 2.6 times cost.

设计师和零售商说，经过这些工序与流通环节之后，基本上每件时尚成品，包括牛仔裤，要在成本价基础上加价2.2至2.6倍左右销售。

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The primary difference is that a transfer price often HAS a markup added to the cost to allow for a profit on the transaction.

但是两者主要的区别是一个转让价格通常在成本基础上有一个加价，这个加价相当于交易时所要求的利润。

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So Casey's has kept its markup on all gas to an average 10.5 cents a gallon, scarcely enough to cover the cost of credit card fees and overhead.

FORBES: Inconvenience