Ernst Loosen, a top winemaker in Germany's Mosel region, home to some of the most famous and most aromatically intense Rieslings in the world, has long acknowledged English as a necessary marketing tool and has put English words on his labels foryears.
From print advertising and the Mad Men era, to the new world of digital and social media marketing, advertising has been getting more complicated for marketers every decade for well over 100 years.