The Swedish carmakers could provide superior technology and marketing know-how, and could also provide Geely with an eventual platform from which to sell into Western Europe.

瑞典的汽车公司能够提供先进的技术和营销策略，同时也可能最终成为吉利进军西欧的平台。

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Marketing has been going on now for hundreds years. It stemmed from the western developed countries, appeared in the U. s. a at first, and spread to Europe, Japanese and other places later.

市场营销研究源于西方发达国家，它最早出现于美国，后来传播到欧洲和日本等地，至今已有百年历史。

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Finally, according to the marketing mix theory, the paper gives a solution on marketing mix tactics for TCL developing TV market in Western Europe.

最后，根据营销组合理论针对TCL欧洲的市场问题提出了解决策略，也即，TCL开拓西欧市场的营销组合策略。

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Such is the scramble to sell cars in Western Europe that marketing costs (including income forgone on discounts) are now double what they are in North America (where discounts are also heavily used).

ECONOMIST: Europe's great car war